Job Title: E-commerce Manager (Shopify – DTC Brand)
Location: Remote

Role Summary:
We’re seeking a data-driven, execution-focused E-commerce Manager to own and optimize our online storefront. This role will oversee all aspects of our Shopify store, ensuring a seamless customer experience, driving conversions, and supporting growth through merchandising, UX improvements, promotions, and backend operations. Strong attention to detail and excellent communication skills are a must.

Key Responsibilities

Store Management & Optimization

• Manage day-to-day operations of the Shopify store including product uploads, pricing updates, inventory syncing, and collection management.

• Ensure the site is functioning properly at all times (QA, load speed, checkout flows, etc.).

• Coordinate with design and development teams for landing page creation and A/B testing.

Performance & Reporting

• Analyze website performance using tools such as Google Analytics, Shopify Analytics, and heatmaps.

• Track KPIs including CVR, AOV, bounce rate, cart abandonment, and LTV.

• Monitor and troubleshoot dips in sales or technical performance.

Merchandising & Product Launches

• Plan and execute product launches, bundles, and seasonal promotions.

• Update product descriptions, images, and merchandising hierarchy.

• Collaborate with marketing and creative teams on campaign implementation.

Platform Integrations & Tools

• Manage and maintain third-party app integrations (Klaviyo, AfterShip, Loox, Gorgias, etc.).

• Ensure Shopify apps and backend logic are functioning properly and kept up to date.

Backend & Fulfillment Support

• Partner with the operations team to ensure accurate fulfillment flows, shipping logic, and inventory updates.

• Support customer service with product/system-related questions or issue resolution.

Qualifications

• 3–5+ years of experience managing a DTC e-commerce store, preferably on Shopify Plus.

• Strong grasp of the Shopify admin panel and its app ecosystem (Klaviyo, Recharge, etc.).

• Analytical mindset with experience in Google Analytics, GA4, or similar tools.

• Working knowledge of basic HTML/CSS and familiarity with Shopify themes and Liquid (hands-on experience is a plus).

• Experience collaborating cross-functionally with design, CX, marketing, and operations teams.

• Highly organized, detail-oriented, and responsive to fast-paced business needs.

Bonus Points

• Experience in beauty, wellness, lifestyle, or consumer product industries.

• Experience with headless commerce or custom Shopify builds.

• Familiarity with tools like Notion, Figma, Trello/Asana, and Gorgias.